Isn't this refreshing, Fiat fight back! It's not going to be easy but with leadership like Sergio Marchionne is providing Fiat has a chance. General Motors executive could learn something from the little Italian they ran away from...
Fiat CEO will 'fight like hell' to make profits - Automotive News
Marchionne criticizes defeatist bosses
The product line is strong on the small end, there are new Alfas in the offing, and tying up with Chrysler means Fiat could theoretically field still larger models. Also there is room for Lancia to get into more RHD markets with the new Delta. Marchionne could be right.
Posted by: Jack Yan | 03/18/2009 at 12:21 AM
I just keep thinking, how close Fiat was to being another Saab*.
* I seriously doubt Holden will fare much better than Saab when GM finally collapses. I suspect even Australian Govt support, if offered, would not help much.
Posted by: RobiNZ | 03/18/2009 at 12:28 AM
It could have been very close. I am glad Fiat got away from GM. Saab I have little hope for now, especially with GM’s under-investment. Maybe someone will take it over: it would be a shame to see it go.
Australia mightn’t save Holden—I suspect you are right there.
Posted by: Jack Yan | 03/18/2009 at 01:33 AM