Fiat + Chrysler doesn't seem like a brilliant idea at first thought. Anything + Chrysler would be a bundle of trouble I reckon. Although Fiat need volume and US distribution I hope they find a better answer. Fiat's US legacy is dire but is a rather distant memory. Fiat is now a very different beast to the company that abandoned the US leaving a trail of rust in it's path
Chrysler is a disaster today and I can't see it doing anything to enhance a brand. File this one under "Last Resort".
It was so weird. I talked about this two days ago, then it comes up in the news. I wished I blogged it, I would have seemed like a genius in making the call.
Posted by: Jack Yan | 01/21/2009 at 12:31 AM