- 2.5 tonnes of plasticine on set.
- 40 animators.
- 3 weeks.
- 189 2ft bunnies
- 150 1ft cubes
- 10ft x 20ft purple wave
- 30ft giant rabbit.
- 6 cameras.
- 40 animators working through 4 hours generated 4 seconds of footage.
- 40 animators working on the same scene had never been attempted before.
- The 60 second spot will be constructed of approximately 100,000 stills
See the preview and wallpapers - Sony BRAVIA - New York - Downloads
(I’ve seen this on YouTube but the “official version” is much better quality)
The result is at http://www.bravia-advert.com/
Disclaimer: I have a Sony ES component Audio system and Trinitron TV, but not a BRAVIA. I just like these adverts!