I’ve been following Hugh MacLeod’s gapingvoid blog and his "cartoons drawn on the back of business cards" since discovering them a year or so back. Recently Hugh has embarked on a “toonversation” about, with and now for Microsoft via his “Blue Monster Series”. Will Hugh change Microsoft, will Microsoft change Hugh? It’s interesting to watch…
Microsoft blue monster series archive - gapingvoid.com
The Blue Monster was designed as a conversation starter. To paraphrase the ongoing dialogue between Steve and I:
For too long, Microsoft has allowed other people- the media, the competition and their detractors, especially- to tell their story on their behalf, instead of doing a better job of it themselves.
We firmly believe that Microsoft must start articulating their story better- what they do, why they do it, and why it matters- if they're to remain happy and prosperous long-term.
If they can do this, well, we don't expect people in their millions to magically start loving Microsoft overnight, but perhaps it might get people- including the people who work there- to start thinking differently. Small moves.
[Afterthought:] Granted, none of this is rocket science. But maybe that's Microsoft's main problem.
[Disclosure: gapingvoid is more evil than Microsoft. Just so you know.]