I got to know Jack Yan via his media appearances, his blog, his prolific commenting on my “other blog” and email but we’ve never actually met. One of his many roles is publisher of the Kiwi based global fashion magazine Lucire.
Many publishers research reader opinion after publication but Jack recently went a little bit further by asking his blog readers what they thought before he went to press. Back in February the cover on the left (below) appeared with a question:
Resulting comments suggested changes and discussed magazine design in general. A few weeks later, in another post, the final version (right) emerged. It revealed fine-tuning as a result of blog comments and further refinement by the Lucire design team. I think the changes were a great improvement.
While I’m not suggesting “design by blog” is an answer for all design problems it’s interesting to see public social media being used this way. It’s common with software, all those public betas & “labs”, but it’s the first time I’ve seen a magazine take this approach. Perhaps it’s better to find out what people think before it’s too late to change!
Lucire 22 cover - Jack Yan on Vox
I hope folks like the new Lucire cover…
One of Jack’s talents is font design – JY&A Fonts – and Lucire is produced with all New Zealand designed fonts:
Scoop: Lucire first consumer magazine with all Kiwi Fonts
“Lucire, the New Zealand-owned international fashion title, says its 20th issue is the first time a consumer print magazine has used domestically designed typefaces exclusively. The magazine features Slabb, designed by Kris Sowersby of Klim, and Lucire and Fiduci, designed by its publisher, Jack Yan.”
“It has always surprised me that our competitors have never been patriotic when it came to magazine design,' says Mr Yan. 'But we produce the best, and some of the most technically demanding, fonts in the world. We always have.”