The launch of a new marketing company usually wouldn’t be of much interest to me but this one is different. They are located in California, Connecticut, Boston, and the U.K. but the headquarters is in a virtual world – Second Life…
It’s either a real company with a virtual presence or a virtual company with a real world presence – you can decide. I follow Neville & Shel’s podcast about PR, Marketing & Technology – http://www.forimmediaterelease.biz/ – and will be interested to watch their progress with this venture, no make that adventure!
www.crayonville.com - will be live on Thursday October 26
It’s time to unveil crayon at NevilleHobson.com
The teasing is done and it’s time to get specific about the new company I’m now part of alongside founder Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman.
The new company is called crayon and will be fully open for business this coming Thursday October 26 when we launch from Crayonville Island, our headquarters in Second Life that’s been under construction during the past few months.
So the first thing to tell you is that crayon is a both a real and a virtual company.
We’re real, in the sense that all of us involved are physical, real human beings based in real locations, on the US east and west coasts plus me here in Europe…
Introducing crayon - a shel of my former self
I’ve been waiting and waiting to make this public, and the time has finally come. No more hints. No more teasing. This is the real thing. I’m leaving the world of sole practitionership and independent consulting to join a startup that features a killer team of communicators and a laser-like focus on New Marketing…