Mindjet’s regular Email Newsletter is well written, full of good tips and has links to some great template maps.
Yet, tonight I un-subscribed from it. Why?
- If you are publishing an email newsletter, offer an RSS feed as an alternative. You won’t loose readers, if fact you’ll probably gain more.
- Just as important: If you are publishing a feed, realise that some (about 3% in my experience) prefer email and offer that option. Services like Feedblitz make that easy.