I think its a great way for a corporate to break through the barriers of Press and PR and talk directly to the people that matter most – customers and partners. I learn more about Autodesk from Shaan & Chris, Microsoft from Robert and GM from Bob than from any formal press releases or marketing programs – so who’s doing a better job at PR?
Both have their place but both are needed.
I have mentioned at work that a Warehouse Blog would be a good idea for exactly the reasons quoted by GM in Neville's interview. Will it happen? I dont know but hope it does.
NevOn: An open conversation with General Motors
A few hours ago, Shel and I had the pleasure of an 18-minute conversation with Michael Wiley, Director New Media, GM Communications, at General Motors. We interviewed Michael for the 21 February edition of our bi-weekly podcast show For Immediate Release: The Hobson & Holtz Report. In our conversation, we discussed the GM FastLane Blog, GM's experiments with podcasting and GM's plans for further developments with communication channels like blogs, podcasting and RSS….