I was watching a documentary about Facebook which, in part, mentioned how their adverts are targeted: “Going by the ads I see Facebook thinks I want an AMEX card, a new kitchen, a cinema ticket, a Honda and a holiday in Rotorua. That's zero correct.” Then a bit later: “The ads now think I still want a Honda, tickets to cricket, AMEX Platinum and affordable wall art. Oh, and Facebook marketing. No, no, no, no and no!” On the other hand, Amazon’s ‘Recommended For You’ is absolutely spot on. I had actually banned myself from purchasing any new media until...
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