Fighting talk as Fiat returns to the Aussie market.
Fiat fights back - News - Motoring - theage.com.au
From the ordinary to the extraordinary - that's the aim of the Italian car marker as it reclaims its heritage.
"You don't expect Italian product to be the cheapest in the store; you are looking for something else. But in the automotive industry, Fiat was not coherent with the general position of Italian product. We need to align that." – Fiat Cars president Luca De Meo