Although they are changing to Airbus for the domestic fleet, Air New Zealand have taken options on Boeing 777 and 7E7 aircraft to replace the current 747/767 long haul fleet.
STUFF : BUSINESS : Boeing wins nod over Airbus:
Twenty-First-Century Jet: The Making and Marketing of the Boeing 777
A book about aircraft but more about the process of specifying, marketing, designing, and building a complex technological product than just an "aircraft book".
I initially read it as the 777 was the first Boeing aircraft to use full 3d CAD modelling as the primary design tool but found the management and logistics aspects also interesting. It's more relevant to Kiwi's than ever now that Air New Zealand has added the 777 to its fleet.
Amazon.com: Books: Twenty-First-Century Jet: The Making and Marketing of the Boeing 777