I was watching a documentary about Facebook which, in part, mentioned how their adverts are targeted:
“Going by the ads I see Facebook thinks I want an AMEX card, a new kitchen, a cinema ticket, a Honda and a holiday in Rotorua. That's zero correct.”
Then a bit later:
“The ads now think I still want a Honda, tickets to cricket, AMEX Platinum and affordable wall art. Oh, and Facebook marketing. No, no, no, no and no!”
On the other hand, Amazon’s ‘Recommended For You’ is absolutely spot on. I had actually banned myself from purchasing any new media until I had viewed/read/listened to the stuff I have. However Amazon made me break the ban on as this recent delivery shows:
- The Orchestrion Project: A video of Pat Metheny’s amazing one man multi-instrument live performance and feature, interviews sharing how it all came together.
- Syd Mead Visual Futurist: An interview with the man responsible for the look, the tech feel, of movies like Tron, Bladerunner, 2010 and many other future visions. Fascinating if, like me, you have an interest in Syd’s work.
- Trebuchet: The George Hrab disc I should have got from him at TAM Australia (photo right) but for some reason didn’t. I also recently subscribed to his Geologic Podcast. You can listen for free but I reckon its worth supporting.
- Mondo Agnelli: A car industry book about the Agnelli Family (Fiat owners), Fiat and that Chrysler deal.
If you are interested in any of these check out the links below. It costs you no more and a little bit of Amazon commission goes towards my Kiva loans (advert income from this blog goes to charity).