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09 May 2008

Back from the brink, can the US Big Three learn from Fiat?

While Fiat still have some big challenges it’s hard to believe how far they’ve come. Four years ago it was such a basket case GM paid good money to extract itself from a takeover deal. Now Fiat are riding a boom based on little cars that Fiat do so well.

Their main challenges are getting Alfa Romeo profitable, sorting out Lancia and getting back to the US market – if that’s needed – but they now have the money to do it.

This article is a good overview of how Sergio Marchione led a remarkable turnaround.

Strong leader proves Fiat was not beyond repair :: News :: PIONEER PRESS :: Lake Forester
What can Alan Mulally, Bob Nardelli, and Rick Wagoner learn from Sergio Marchione?

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